How Much Does it Cost to Open a Wawa franchise
So you like Wawa and would want to own its franchise in your locality. If you really have that feeling, we respect it and would like to reward your curiosity with our best research we have done for you.
Wawa is a top rated chain of convenience stores and gas stations in the eastern seaboard area of the United States. Wawa chain conducts business across 950 locations in the United States. The most of company’s stores are located in Central Florida, Virginia, Delaware, New Jersey, Maryland, and Pennsylvania. Wawa serves its customers with a range of food products – coffee, milk, juice, beverages, sweets, groceries, soda, etc.
Wawa used to be in a different business in its initial years. The company used to be an iron foundry until its founder named as George Wood decided to transform Wawa into a milk processing plant when he relocated from New Jersey to Delaware County, Pennsylvania. Wawa has seen a lot of success when it used to conduct milk business. The company’s success touched skies when people felt it safe to consume Wawa’s milk. George Wood had actually invited some doctors to prove his processed milk was health friendly. People saw it and they became more interested in its milk. The company began to see more and more paying customers.
Wawa was seen by the people as something they could blindly believe because its founder George Wood had done tremendous job on creating a true value for the people. Wawa would initially make sure every one of its customer gets milk at their doorsteps. However, people didn’t like the service of home delivery rather would go to the local stores to buy milk. Wawa immediately smelled the shift and launched its own stores where people would comes and buy their milk.
Wawa didn’t only sell milk but diversified into the other products -beverages, and other food items after the grandson of George Wood took charge of the business affairs. He whose name was Grahame Wood launched a food market in the Folsom area of Pennsylvania. The sales of the company grew faster than ever and it were the years when Wawa completely transformed into a convenience store. Owing gas stations was the company’s latest addition to grow to the new heights. Wawa tried and tested a lot of products in its target markets. The company had to discontinue some products because they couldn’t profit the company while kept some products that would bring the company a lot of profit.
Wawa has turned itself into a community focussed company. The company cares a lot of its customers so that its image is more positioned in their minds. The name “Wawa” is a word used by the native Americans. It was used for the Canada Goose that was mostly seen flying in the Wawa area of Pennsylvania. Wawa has thousands of workers employed in its stores doing their jobs. Wawa isn’t just patronised on a local level but on a national level as well. The company’s image caught attention of more people when Wawa became limelight of the Forbes Magazine.
Almost all people want to own a franchise of Wawa because it has become a limelight of the people. It is a fact but there is another side of the story and that is Wawa’s franchise isn’t available for sale. You can not own its stock and sell it as a franchisee. The company has never disclosed in public when it would throw franchise opportunities and allow people to own its franchise. You may have all costs in your hand ready to buy a Wawa franchise but the company’s isn’t ready to accept it as they want to be privately owned.